Having a website has become a necessity for businesses. It is an essential tool to promote your brand and attract customers. However, the site may not generate the expected results. In this case, it may be necessary to redesign it.
This operation requires certain skills. Several parameters must also be evaluated. You also have to choose the right time to get started.
Find out what the redesign of your website can bring you as well as the tips for a successful operation and optimize your visibility.
What is a website redesign?
The redesign of a website is a specific operation in the Web’s field. It consists of a complete “makeover”. However, the modifications made are not limited to the visible part of the site.
This process can be divided into two categories:
The visual aspect
It consists of modifying the web layout, making some changes to the content as well as the sitemap structure of the website. Optionally, you must also add functionalities (sharing, newsletter, form, etc.).
The structural aspect
In addition to the modification of the visual appearance of the website, profound changes are made in terms of its tree structure and structure. This often requires replacing your CMS (content management system).
Why redesign your website?
In order for a website to be recognized by search engines, it must meet certain criteria. It is necessary to create an ergonomic, responsive site, allowing an optimal user experience, with a minimum of loading time, among others.
The redesign of your website can therefore aim to modify these parameters in order to meet the requirements needed for the search engines. This helps to make it visible, thereby increasing sales opportunities.
Website redesign also improves SEO. An SEO friendly site can reach a maximum of visitors and potential customers. Thanks to good referencing, your website appears at the top of search results.
If you have not applied the right SEO methods to optimize the visibility of your site, redesigning it can remedy this. To reach more prospects and stand out from the competition, also consider connecting the site to your social networks.
Redesigning a website is also a great way to modify your communication and marketing strategy to achieve more specific goals. But before that, it is advisable to carry out an audit of your website to identify the flaws.
When do you need to redesign your website?
To get all the benefits from redesigning your site, it is important to choose the right time to do it. In certain situations, doing so is essential.
The site is not very rewarding
A dated website damages your company’s brand image. To be competitive, it’s important to stay on top of the latest trends. This also applies to the appearance of the website. It must be dynamic and lively to capture the visitor’s attention.
Your site must also evolve according to the development of your activities. Regular updates will keep customers informed about possible changes in your business.
The site is not secure
Since January 1, 2017, Google has implemented a new recommendation which requires the SSL certificate before it can install a website. These regulations make it easier to secure.
Make https changes to optimize the security of your website. Thus, Internet users will be able to navigate with confidence. It also helps improve your SEO.
Your website is non-responsive
It is imperative that your website is visible on mobile devices, such as smartphones and tablets. Indeed, the number of Internet users who use their phones to navigate continues to increase. So you need to make sure that your website is compatible with all devices and that it provides an optimal user experience.
Besides, non-responsive sites are not recognized by search engines, especially Google. This can then be the cause of your lack of visibility and the lack of traffic on your website.
How to successfully redesign your website?
The redesign of a website is a complex operation that requires certain skills in several areas, such as web design, project management, web integration, content writing, SEO …
It is essential to reflect beforehand to optimize the success of your project. Ideally, hire an expert. Set specific and reasonable goals before choosing your provider.
Also perform an audit of your current site to identify areas for improvement. Make sure the navigation menu correctly guides visitors to the pages that interest them. Check the keyword usage and the conversion rate generated by your site.
You also need to equip yourself with a powerful CMS to create and publish your content. Be aware that proprietary solutions prevent you from making changes to your site. Pay attention to this detail when choosing your content management system.
In the event of a structural overhaul, the pages from your old site must be redirected to the corresponding pages in the new site. This redirect is essential so you wouldn’t lose the traffic coming from the search engines and the profits from the backlinks which pointed to your old site.
An outdated website greatly reduces your chances of finding prospects. A redesign is essential to improve your visibility and update your information. But before modifying your site, carry out an audit to be able to better adjust it to your needs.
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